FROM RUNNING SHOES TO REELS: HOW ADIDAS REDEFINED DIGITAL MARKETING (Turning sportswear into a cultural phenomenon—Adidas’ story) Most ads today barely get a second glance. We scroll past them, swipe away, or forget them entirely. But occasionally, a campaign comes along that makes us pause, smile, or even hit the “share” button. That’s the power of digital marketing done right—it doesn’t just sell products, it creates a cultural moment. In India, one brand that has consistently achieved this is Adidas . Adidas is, at its core, a sportswear brand. But in recent years, it has gone beyond apparel and footwear, positioning itself as a lifestyle and aspirational brand . On paper, sneakers and tracksuits don’t sound revolutionary. Yet, through creative campaigns, collaborations with celebrities, influencers, and a deep understanding of digital culture, Adidas has made itself part of India’s digital conversation. The way brands connect with consumers has changed dramatically. A decade ag...